In the introduction to the excellent book How To Measure Anything, Douglas Hubbard provides this guidance about the importance of statistics, performance indicators, and data-driven business:
Like many hard problems in business or life in general, seemingly impossible measurements start with asking the right questions.
Meanwhile, on a completely separate subject- motivational coaching -author Niurka writes in Supreme Influence:
Questions cause us to seek, expand, and learn. As humans we are growth-seeking beings. Questions open the way for us to explore beyond the boundaries of our previous thinking… Questions have manifesting power.
It’s an interesting, important parallel.