The importance of questions

In the introduction to the excellent book How To Measure Anything, Douglas Hubbard provides this guidance about the importance of statistics, performance indicators, and data-driven business:

Like many hard problems in business or life in general, seemingly impossible measurements start with asking the right questions.

Meanwhile, on a completely separate subject- motivational coaching -author Niurka writes in Supreme Influence:

Questions cause us to seek, expand, and learn. As humans we are growth-seeking beings. Questions open the way for us to explore beyond the boundaries of our previous thinking… Questions have manifesting power.

It’s an interesting, important parallel.

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